Military Sales Channel

Retailers

access 14 million members

We offer turnkey integrations to get your company selling
in AAFES, NEXCOM, DHS and 50 other government agencies

Expand your Reach.  Reach your Goals.

AAFES MARKETPLACE HIGHLIGHTS

  • Over 11 million users
  • High daily visitor counts
  • Above industry average conversion rates
  • 86% of purchasers use the Military Star Card

AAFES MARKETPLACE OVERVIEW FOR RETAILERS

ShopMyExchange.com, operated by the Army Air Force Exchange Services (AAFES), provides an online portal for authorized exchange customers to access the Exchange Marketplace. By participating in the Exchange Marketplace, Retailers gain the ability to sell their products and services online to over 11 million military members and their families around the world.

AAFES PARTICIPATION REQUIREMENTS Retail Partner must:

  • Gain marketplace approval by AAFES (Handled by CSPEX)
  • Possess compliant AAFES eCommerce website (Built by Retailer or CSPEX depending on chosen integration method)
  • Provide discounts to military members
  • Contribute a percentage of each sale to the AAFES Moral Welfare & Recreation (MWR) Program
  • Have the ability to ship to APO/FPO addresses

The CSPEX / AAFES APPLICATION PROCESS guides its Retail Partners through the complicated application and qualification process in order to participate in the AAFES marketplace. Retail Partners can benefit by utilizing our low-cost, turnkey solutions to expedite their entry into this military marketplace. CSPEX has created flexible integration methods to accommodate Retailers’ IT infrastructure and protocols. Upon approval, the AAFES contracting officers will have final authority on where the Retailer is placed within the Exchange. Based on the contracting officers’ decision, the Retailer will be placed into either the Specialty Store Program or the Exchange Mall Store Program.


SPECIALTY STORE PROGRAM The Specialty Store Program is a shopping cart hand-off from the Retailer to AAFES with AAFES cited as the Merchant of Record. As a Specialty Store Partner, Retailers can leverage the AAFES brand to acquire new customers. Flexible integration methods are available via the CSPEX API or through a CSPEX hosted solution.

Key aspects of the Specialty Store Program include:

  • No processing fees
  • Transactions are sales-tax free
  • Sales are batched daily to Retailer
  • AAFES handles customer service responsibilities
  • Automated monthly accounting and invoicing to AAFES (Handled by CSPEX)
  • AAFES distributes funds to Retailer monthly

EXCHANGE MALL STORE PROGRAM

The Exchange Mall Store Program is an all-encompassing program within the Retailers’ AAFES compliant website, where the Retail Partner is cited as the Merchant of Record. As an Exchange Mall Store Program Partner, Retailers can leverage the AAFES brand to acquire new customers and process Military Star Card payments. Flexible integration methods are available via the CSPEX API or through a CSPEX hosted solution.

Key aspects of the Exchange Mall Store Program include:

  • Access to the Military Star Card
  • Retail Partner collects applicable sales-tax and shipping information
  • Customer service is handled by the Retail Partner
  • Monthly government reporting to AAFES
  • Automated monthly settlement reporting to AAFES (Handled by CSPEX)

 

CALL OUR DEVELOPMENT TEAM TODAY 202.738.1300